Another Super fashion distinctive style is Steampunk a ”Retro-futuristic” ,movies like The Prestige, Van Helsing, 20,000 Leagues Under The Sea, Hell Boy etc. Back on the zeppelin and H G wells ‘s Time Machine , The Illuminato, and the adventurers discover a clockwork kingdom inhabited by mechanical creatures. Each of the automata represents a different archetype: Utopian flying machines ,the Magician, the Wizard, the Witch, the Gypsy, the High Priestess, the Devil, the Trickster, and the Grim Reaper! . By remixing styles from the Victorian era, classic Goth, gypsy, and industrial fetish, STEAMPUNK creates a unique fantasy look. Daft Punk has been particularly interesting in this style as they use mechanized beats and sounds, similar to the ‘industrial rhythm’ that one could have imagined in factories of 19th century. The Variants have now also become in main stream of retro future .Its a whole archive in Films , books , Fashion, Accessories , Art and Music .Yet ,a lot to explore.. !
It can now be completely defined as an Upcoming Trend in fashion advertising , and most of the fashion brands have taken this seriously in fun way. It’s quite interesting to see a whole new direction , into art direction + creative motion + fashion & Music. Using Viral transmission and reaching a million hits is the way to reach your brand lovers . As usual favorites of all Prada , Balenciaga , Gareth Pugh really flaunt their true style and make us Love the brands more than ever .
Remember that fun Lanvin video with Raquel Zimmerman, Karen Elson, and Alber Elbaz dancing to “I Know You Want Me” by Pitbull, well David Sherwin has put a different similarly fashionable spin on it from this past New York Fashion Week. He captured some of favourite industry folk at fashion week dancing along to the song including Susie Bubble, Phill Oh, and Tommy Ton etc.
Here is the collection of advertising Video campaign of Spring summer 2012 :
T by Alexander Wang Campaign featuring Die Antwoord
PRADA SPRING/SUMMER 2012
LANVIN Spring Summer 2012 Ad Campaign
Lady Dior
ELIE SAAB AUTUMN-WINTER 2011/2012 AD CAMPAIGN
YSL Fall/Winter 2011-2012 Campaign Video
Vanessa Bruno’s Spring Summer 2012 Campaign
Making Of – Louis Vuitton Spring 2012 Ad
Balenciaga – SpringSummer 2012 pre collection
IRIS VAN HERPEN 2011 2012
Gareth Pugh Spring 2012 Fashion Film
Tom Ford SS 2012
Gucci Spring/Summer 2012 advertising
Valentino Spring Summer 2012 AD Campaign by Deborah Turbeville
Hyper reality , Graphic stimulation and Super emotions from glamorous to outrageous . It is to see something visually so powerful that it takes away reality from us ,and playing an extreme metaphor for fashion because it shares an obsession with the body, its identity and transformation “The concept of dual identity”. Its desire , emotion and attaining those super powers to make the impossible, possible.
We can augment reality and see the depth of the same very thought to build a new Idea. Super Heroes such as Iron Man , Super man although take place in an alternate history of Edwardian earth, the moment of the “break” for which their existence is necessary, it is an alternate history to be different from ours. Here is a research on visual power of forming super fashion looks. It is more of a Symbolic and metaphorical association with superheroes , that escape into your fantasy. Not just superman or Wonder Woman’s satin stars and golden bracelets to Batman’s brooding cape and mask , but augment into something which looks powerful fantasy, the style of superheroes’ dress has influenced both street wear and high street fashion . Here are an assortment of some super Visuals in Fashion.
Urban Vinyl is created with art sensibilities in mind, so sculpt and design are the most important ingredients. It’s a blend of art and toys and it’s struck a chord with toy collectors and art lovers alike. In order to appreciate Urban Vinyl you enjoy it for what it is.
It all started in Hong Kong with a man named Michael Lau in late 9os working in advertising. He was employed by a music group named Anidoze to create the cover art for an upcoming album. Instead of a 2-D design he created an original action figure and photographed it. The key trend setter were the “The Gardeners”, 12 inch vinyl figures represented a modern positive lifestyle. No violence or drugs, but tattooed, pierced, and wearing clothes that the urbanites were wearing at the time. They struck a very strong cord with everyone who saw them. It’s really been in the last 4 years or so that the explosion of artist figures has taken off. Few books dedicated to the cult are Vinyl Will Kill & Super 7 Here is some of the popular cult collectible.
Urban vinyl figures are designed primarily by illustrators, graffiti artists, musicians and DJs from urban areas .
Kid Robot
Qee bear
Michael Lau: short film
Tokidoki
“The limited production run, status and reputation of the artist, high production values, method of distribution, number of moving parts, number of colours … they are more like affordable sculptures by an artist, (or) fine art multiples …” by Jeremy Ville
As a start in 2012, let’s make a good resolution… to enjoy reading about fashion!!! And prove that Fashion is not only about gossips and hit bag. My choice is something funny here. This is my list of books Sociologie de la mode , Penser la Mode and Paris Vs New York .
What do you like better, French croissant or donuts? Camembert or Cheesecake? Eiffel tower or Miss Liberty? Anna W or Karl L? Amélie Poulain or Carrie Bradshaw?. Varham Muratyan is a French graphic designer/ art director, who after a long journey to USA, came back with mind full of cliché and little anecdotes. He has published a lovely book where he compares Paris and NYC through a series of bright and lively graphics. So delightful read…
Here are some reviews of other books from VIIIZ
My second choice is something which gives indepth analysis of fashion industry.
Last year, I met Frédéric Godart in order to talk about his books, and thanks to him, he give a complete in-depth analysis about Fashion. Frédéric received his PhD in Sociology from Columbia University in the City of New York, and is now works as an Assistant Professor of Organizational Behavior at INSEAD Paris, 4th top rank business school of the world. He also regularly collaborates with IFM (French Fashion Institute) of Paris. His research focuses on the dynamics of creative industries. More specifically, he covers fashion design, fashion modeling, and watch making. He also explores the impact of formal and informal social networks on creative performance, as well as the role played by stylistic choices and brand prestige in the formation of firms and customers’ identities.
He has published his research in a wide range of academic peer reviewed journals and in several edited books, in English, French, and German. Additionally, Frédéric wrote a book on the structure and culture of the fashion industry, Sociologie de la mode (A Sociology of Fashion), which an extended English translation (forthcoming at Palgrave-MacMillan) is in preparation. He makes easier to understand all fashion history through the industrial revolution but also how fashion comes from street and informal fashion groups, on a timeline from Antiquity to nowadays.
His second work named “ Penser la mode”, “ How to think fashion”, if ever fashion could be. Though as he likes to say, is totally following the explanation started in the first book. Because Fashion is often only comparing to appearance, in his second book, Frederic is using quotations and text from philosopher such as Platon, Rousseau or Nietzsche, to analyze the eternal dispute between Fashion and thought. Indeed, in order to prove the full compatibility of Fashion and reflection, he highlights 4 themes: Chance, aesthetic, morality and science. A book you can devour or just keep reading in many times, focusing to a period or a theme. But there is a thing for sure; in 2012 you will shine in society!
The english translation of “Penser la mode” F.Godart (by Palgrave) will be on store in April .
« Schott Shuman« from the Satorialist ,next opus will be published this fall ,Shuman’s eye has gone a great way in both spotting and starting trends. In this book, Schuman selects his favorite photos from his site and offers plenty of fascinating insight. Browse the photos of renowned fashionistos and fashionistas, take cues from celebrities, or just gawk at the lovely images of people on the street who take care to dress uniquely.
Avant garde // Time pieces//Emotions //Synchronization
It is undeniable that the loss of attraction of wrist watches has risen sharply and Mobile phones have turned into our time pieces. As a result there has been a decline in sales of mid segment and only the luxury and vintage niches indicate steady figures. Nowadays its not merely for ‘just a product’ , but a product giving rich sensorial, emotional and meaningful experiences by designers, R&D department and marketers to (positively) influence the experiential impact in their products. Based on our research ,selected few designers who have brought a new dimension to the horology market. These time pieces represents contribution to era of New design and are definitely the shapes and design which create a complete emotion and desire to buy.
Eyewear is one of the finest medium to express the potential of style and beauty . Searched for two visionary designers totally justifying this medium, Moss Lipow and Linda Farrow , their contribution stands a complete visual treat.
“No other accessory gives you as much power to control the persona you project,” says Moss Lipow, a true visionary of our industry, named as top 10 new Emerging Designers in 2010 , his recent project contribution were recycled glasses made from concept of recycling by re-using components of a dismantled CT hybrid to make one-of-a-kind haute couture accessories. Moss came out with a new book in 2011 ” EYEWEAR” a complete visual history of glasses from history, as well as from his personal collection. An interesting read on, what was once a purely practical apparatus has grown into a multi-billion dollar global industry.
Linda Farrow
Since 1970 this woman has changed the way people see the world through her glasses, she has created art worthy for a museum. Known for its unprecedented range of sunglasses and exciting designer collaborations that include brands such as Dries Van Noten, Raf Simons, Rodarte, Bernhard Willhelm, Chloe Sevigny , Jeremy Scott , Alexander Wang , Matthew Williamson , House of Holland etc .Farrow and her collaborators stamped many of the shapes and styles of frames since the 70′s Including the avant-garde wraparounds that were Yoko Ono’s signature 70′s look , 80′s, 90′s till now.With a steady stream of coverage in the world’s most prestigious fashion publications, frequent celebrity sightings (on the likes of Kate Moss, Chloé Sevigny, Lady Gaga, Madonna, Kanye West, Agyness Deyn and Mary Kate and Ashley Olsen and many unaccountable people looking good because of LF.
New ideas , right emotions, great feelings and making a sparkling desire to buy. This emotional aspect in design, captures a perfect personality in a product. United Nude and Melissa, both are a shoe company work on edgy new design , absolutely fresh to look, the designs are an inspiration to emotions and reflect what we are .
PLASTIC DREAMS For nearly 30 years, Melissa has been working hard to design eco-friendly fashion footwear. They have achieved beauty through their design; shoes are made from eco-friendly mono materials that can be easily disassembled and recycled, Production is 100% efficient, with 100%-of-materials-used and no excess waste. Here are some hot designs made in collaboration with IRMÃOS CAMPANA , GAETANO PESCE, J. MASKREY, JEAN PAUL GAULTIER, VIVIENNE WESTWOOD, SALINAS, PEQUENO PRÍNCIPE, ALEXANDRE HERCHOVITCH, JASON WU, WALT DISNEY, RONALDO FRAGA, ZAHA HADID etc.
United nude
United Nude is the first architectural footwear brand started by nephew of architecture mastermind Rem Koolhaas. This Dutch designer launched United Nude in 2003 with Galahad JD Clark. Nude is a branding and design company that serves as a creative force and hub for interaction between architects, fashion designers, magazine editors and photographers. The products are about clear concept, elegance and new ideas. Below are some designs in Collaborations with IRIS VAN HERPEN, ANTOINE PETERS, K-SWISS, 223 , DR.SKY
SHAPE SHIFTER , PAPER SHAPER are few keywords for this artist.
Reading through the knife and carving as intangible routes thrive discovering quicker fluidity, material and history by eroding into the ether. It is complicated but Beautiful process to travel through.
The book’s intended function has decreased and the form remains linear in a non-linear world. But by altering physical forms of information and shifting preconceived functions, new and unexpected roles emerge. This is the area Brian currently operates in. He is an American artist and has become a popular contemporary artist through Internet. He can also be called as the ” Paper Shaper ” . He edits, dissect all communicative objects such as books, maps, tapes and other media and transforms its content to new meanings or interpretations.
Physical and tangible quality of the book is maintained with high level of data being shaped into physical art is indeed a great work .
Finally after 2 years , the prestigious Cranbrook Art Academy ( popular as the American Bauhaus , that boasts of alumni’s like Charles & Ray Eames to name a few ) in Bloomfield Hills , Michigan re-opened the Cranbrook Art Museum to visitors couple of weeks ago .
Walking past the grand foyer , the museum building by Eliel Saarinen is surrounded by the magnificent Cranbrook gardens & its sculptural fountains. One cannot stop but notice the amazing mix of contemporary architecture draped in the beautiful natural landscapes. With 22 million $ spent in expansion and renovation, the museum provides the 20,000 sq feet new wing added to host exhibitions. The new wing openly showcases 6000 permanent art collections of Cranbrook including rare works of Andy Warhol & Roy Linchestein.
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