Avant garde // Time pieces // Emotions //Synchronization
It is undeniable that the loss of attraction of wrist watches has risen sharply and Mobile phones have turned into our time pieces. As a result there has been a decline in sales of mid segment and only the luxury and vintage niches indicate steady figures. Nowadays its not merely for ‘just a product’ , but a product giving rich sensorial, emotional and meaningful experiences by designers, R&D department and marketers to (positively) influence the experiential impact in their products. Based on our research ,selected few designers who have brought a new dimension to the horology market. These time pieces represents contribution to era of New design and are definitely the shapes and design which create a complete emotion and desire to buy.
Designers like Philippe Starck , Mutewatch AB, Denis Guidone, Michael Young, Werner Aisslinger, Shin Azumi, Ross Lovegrove, Scott Wilson, SANAA, Ross McBride, Naoto Fukasawa, Karim Rashid, Industrial Facility, Uniform Wares, David Ericsson, Crispin Jones, Yves Behar, Achille Castiglioni, Ziiiro, William Andrews, Tokujin Yoshioka, Braun, Emotion lab , 666 barcelona , Nooka watch are some of the finest eg .
Thirstycrow Magazine 
Some interesting designs there