Hyères Festival – A taste of Europe

HYERES Festival 


 A taste of Europe…  By Aude Penouty

Every year at the beginning of May, a small town of The French Riviera named Hyères, presents its fashion and photography festival. The festival takes place in « The Villa de Noailles », an amazing and unconventional Landmark cubist villa, built in the 1920’s by the « avant garde » architect Mallet-Stevens.

An observatory of trends as well as an international launching pad, the Hyères festival has showcased, more than 300 first-time collections by new fashion designers from all over the world, and exhibited the works of over 80 young and innovative photographers. And several exhibitions that explore the permeating boundaries between art, photography and fashion.

Through parallel fashion and photography competitions, the Festival International de Mode et de Photographie at Hyères, created 25 years ago, gathers under the spotlight ten young fashion designers and ten young photographers under the patronage of an international jury. For the 2011’s edition, Raf Simons chaired the jury composed of Proenza Schouler, Christopher Kane, Carla Sozzani (Elle Italia/ Corso Como Milan) among others.

Designers, industrialists, trendwatchers, agents, buyers, textile federations, distributors, gallerists, museum directors, department stores all were the attracting visitors . This festival offered  young talents a genuine professional opportunity by providing them with material and logistical support, as well as profitable contacts and intensive media exposure. Numerous talents revealed by the past 25 editions of the festival’s Fashion Competition have since become essential names in the world of fashion: Viktor & Rolf, Gaspard Yurkievich, Felipe Oliveira Baptista, Karine Arabian… To cite only a prominent few. The video voice over is really funny and painfully amazing but explains everything .


On the three days of the festival, young fashion designers presented to the public their first collection in a series of fashion shows.

This year the festival awarded two French and a Swiss girl. Indeed, Léa Peckre (France) is the winner of the Grand prix, with her collection named « Cemetries are field of flowers ». The other French, Céline Méteil doubly rewarded with the « Premiere Vision » first award and its grant of 10.000 euros, and received also the audience distinction. Then, the swiss Emilie Meldem obtained the special distinction of the jury.

Léa Peckre, from the famous Belgian school « La Cambre », showed a collection where she brings both grace and creativity. Getting her inspiration from the mysterious world of cemeteries, she however doesn’t claim macabre and religious in her work. On the contrary, she succeeds with a master hand, a very subtle and light of transparency, chiaroscuro collection. She translates the construction of mausoleums in strange volumes, the heavy fabrics with their earthy look evoke gravestones, and through her use of wood effect sequins in the magnificent embroderies, she imitates the nature which reclaims its place among the tombs.Then the colors, with a range from a pure white to a verdigris, going through black and skin color, but also the laces, the tulles and embroideries cock a snooke at the rainy and gloomy cemeteries of our imagination !

#Cemeteries are fields of flowers

credits : leapeckre.tumblr.com ,www.celinemeteil.com, Aude


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