TRENDS HOME 2011 , Heimtextil, Frankfurt

TRENDS HOME 2011 -12

Caroline Till and Kate Franklin from The Future Laboratory,designed the concept and design for the Trend Book , The four Reconnect 2011 -12 directions which refer back to nature and roots in Sobriety, to culture, identity and tradition in Mix MashUtility recommits to real values and the art of craftsmanship and Wilderness to the essential, functional and everyday.

SOBERITY – A return to the essential and traditional

New School, Serenity, Classic Modernity, Minimal Luxury , satisfies the need for pure, clean, simple designs and symbolizes a charming, timeless look.

Mix Mash – combines the high-tech with craftsmanship, new with old

Experimental trend, Cultural Hybrid,  Technicraft, High-tech and low tech come together in the multi-layering of kitschy trash and valuables, which Treasure and Trash elucidates.

UTILITY – Utility stands for simplicity, accessibility and an invitation to use.

“No waste, No demand” Industrial Accents,  Simple, honest textile techniques, Workwear , Authentic, timeless  Utility Lux.

WILDERNESS – back to where we came from

Breaking free of their normal way of life in a radical way and adopting theWilderness lifestyle,
which means being at one with nature.

Primitive Raw , Nature’s Harvest , Folk Tales Untamed Nature makes clear how nature is treated rather than processed. Design is inspired by a revival of the craftsmanship from a bygone era.


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