The Genius of Design

Genius of Design

Fascinating story of the birth of industrial design. From the radical futurism of the Bauhaus showcasing a comprehensive division from theoratical design to consumerism. Design was monologe earlier which now has become a dailogue with the User ,  A journey of monologe to dialogue by BBC. In todays design world we see habitat rather then impose vision. Classic designs for cast-iron cooking pots to sheep shears – harbingers of a breed of industrially produced objects culminating in the Model T Ford. Includes interviews with legendary designer Dieter Rams and J Mays, Ford Motors’ global head of design.


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