PUMA Sustainability-Index Off lately, the most advertised approach by Puma seems to be taking attention, but not entirely convincing, to design fraternity. PUMA partnered with designer Yves Béhar, of San Francisco based fuseproject, to rethink the way the millions of pairs of shoes that it sells each year are packaged — Béhar designed a “Clever Little [...]
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Posted in Applied Design., Branding and Communication, Inspiration and design, Packaging, Sustainable Design, tagged 2010 most sustainable corporations, Clever Little Bag, Dow Jones Sustainability Indexes, FUSEproject, Puma, shoe box, Sustainability, Sustainability-Indexes, sustianable measures, Yves Béhar on April 18, 2010 | Leave a Comment »
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