BUDDING BRANDING
Patrick Burgoyne the editor of Creative Review magazine had presented DesignYatra this year, To name a few links of design studios http://www.sixtostart.com/ http://www.fisheyecreative.com and talking about some people like ,Ben Terrett who is a Graphic Designer based in London,and partner in Really intresting group working in the post digital design http://noisydecentgraphics.typepad.com/ and http://www.newspaperclub.co.uk/ are few of his projects (self-generated stuff, remixed from the net) and founder of http://www.thedesignconspiracy.com/ his idea is “we need to create future projects combining technology or reviewing social media and their ideas together into a product ” keynotes : Work for your own , create your own ,,, publicize and let ppl come in !!!” SELF DESIGN” is a great approach for startup studio.Another intresting work is by Paul Huges partner at Lava graphic design, Amsterdam http://www.lava.nl/en/identities/Impakt%20Festival%202008 ,explains how logos of the past have turned into HOLOS , where they help us create dynamic identity to a brand(visually) , Instead of a conventional logo, Lava has created a visual world of alter ego’s for the IMPAKT community itself. Every visitor and artist was given a unique IMPAKT avatar. Well ! to think its quite a task but lava design studio has churned great work and expertise in developing great magazines ( http://www.lava.nl/en/lavagraphic/magazines)
explains and shows how holo branding moves in the issues …
shows the whole design process of how they evolved branding holo identity for idtv. Thier cumbersome ideation is worth having the final logo. I think the market is quite ready and open !! all you need to have is a great perspective with a great proposal.
